Rex Holzcraft

2023

Woodworking



Navarre, OH

Ecommerce Website for a Woodworking Company

We partnered with Rex Holzcraft to establish their digital presence and position them as a company that's much more than just cutting boards. Rex Holzcraft uses high-tech CNC machining to build beautiful, high-quality hardwood products to last a lifetime, with personalization options to boot! To stick out from the crowd, our strategy had to include bold branding, and attention-grabbing design.

Brand Identity

Ecommerce

Web Design

Web Development

Project Management

SEO

Standing Out

The cutting board market is huge, and to stand out we wanted to lean on a strong brand identity. This would include a new logo, high quality imagery and a highly engaging website. We set a goal of establishing a brand that homeowners who took pride in their home, namely their kitchen, could relate to and trust.

Build

Squarespace
Ecommerce

Previous Design

No items found.

The Solution

We turned the Rex Holzcraft Squarespace site into a well-branded destination that told their story, outlined what made them different, and created engagement on each page. High quality photos would keep users browsing the different products throughout the site, while showcasing the high-quality of each product.

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To resonate with our target market we designed the site to be as user-friendly as possible, and designed engaging sections that called out high-trust content i.e. how products are made. The look and feel of the website was intentionally bold to connect with the audience, as successful household goods brand often have unique branding.