Project Highlight
Project Summary
Class and excitement from the woodshop
We partnered with Rex Holzcraft to establish their digital presence and position them as a company that's much more than just cutting boards. Rex Holzcraft is a combination of the founders surname and the german word holzcraft translates to woodcraft in english. They use precision CNC machining to build beautiful, high-quality hardwood products to last a lifetime. To stick out from the crowd, our strategy had to include bold branding, and attention-grabbing design.
Industry
Tasks
Project Highlight
The Why
Brand building for a lifelong craftsman
Rex Holzcraft wanted to take a refined approach with their woodworking business. Differing from standard hobbyists floating around Etsy, we wanted to create a product catalog of luxurious hardwood gifts for all occasions.
Armed with decades of experience and a CNC machine, made for beautiful products, but their marketing, brand identity and positioning needed developed.
Project Highlight
The Effort
Joining the marketplace
We created an Etsy shop and an online store for Rex Holzcraft that exceeded a lot of the competitions branding and presentation. Our high standards for product photography and web design are what helps Rex Holzcraft outshine competitors.
Rex Holzcraft is geared towards an audience that appreciates style and function in their home. Imagine a customized hardwood cutting board that not only lasts for decades, but impresses anyone standing within 6 feet of it. Sleek photos featuring rich textures and colors were made to engage and allure prospective customers.
Project Highlight
The Result
A rich brand built to stand out
Rex Holzcrafts online shops are built to attract eyes and clicks and continue to pickup traction. A professional brand identity and digital approach proves valuable for the growth of this local maker.
