ProVia
2022
Manufacturing
Strasburg, OH
Updated Web Strategy for an Ohio Manufacturing Leader
ProVIa's mission is to serve, by caring for details in ways others won't. They're vision is to be the premier building products manufacturer, providing unmatched quality and service. In order to further convey this to the public, they needed a fresh, new and interactive website to engage homeowners and build up trust.
Web Design
UX Design
Illustration
Wordpress
Web Development
Targeting Homeowners with Great User Experience
ProVia had chosen to embark on a new mission to market to homeowners, rather than just contractors. Building up a brand presence with the homeowner, despite not actually selling directly to them, was a challenge.
They had this vision of creating an interactive experience throughout the site, where users could save photos of products and save them to a portfolio. Users could use these tools as a guide when remodeling their home by creating color and style combinations for whatever architectural style they'd like.
Build
- Wordpress
- Elementor
- HTML
- CSS
Previous Design
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The Solution
The brand new site was built Elementor on Wordpress and was tailored to current customers and homeowners and a custom theme was designed for the site.
Just about every image on the site had the ability to be liked and saved to a certain "folder" by users with an account, reminiscent of Pinterest but with ProVia imagery only. These photos could then be used on the Design Center and My Portfolio in various ways, including a Vision Board drag-and-drop tool, creating their own custom compositions. These Vision Boards could then be saved for future reference when remodeling their own home.
The Design Center was built to be a dashboard with multiple tools to inspire and educate homeowners on everything it took to remodel your home with ProVia products. Users could learn about architectural styles, color combinations, and could configure their own products virtually.
This was a brand new experience for the industry, so we tracked user behavior using Hotjar to validate our changes to the UX.
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Key Features
- "Design Center" dashboard where homeowners can envision their dream home exteriors
- Custom Wordpress theme on top of Elementor
- Custom architectural home style illustrations
- Interactive 3D product experience with custom interactive interface.
- Drag and drop "vision board" tool
- New product configurator UI
- Custom iconography
- Blog with templates and categories
Client Testimonial
Additional Work
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